How we do things
We take our responsibilities as a credible food manufacturer very seriously and are committed to meeting the obesity challenge. As such, we hold ourselves to a strict set of guidelines when developing our products. Here are a list of some of them.
Continuously lowering salt levels
Our products currently exceed 2017 Food Standard Association salt reduction targets. This means they have lower salt levels than the FSA is recommending.
Accessibility for all
All of our products are made at a nut, peanut and sesame seed free factory.
All of our products are suitable for vegetarians and vegans.
We work hard to minimise any allergens in our products where possible.
A simple and clear approach to nutritional labelling
From the very outset we wanted to ensure that our products would be clearly labelled. This means that nutritional labelling, which refers to both portion and serving, as well as front of pack guidelines that use colour coded symbols, are standard across our range. We have made a committment to our customers to be honest and transparent at all times.
A straight forward list of ingredients
Listing ingredients doesn't have to be difficult, so we make it as simple as possible.
We know that people want to know what is in the products that they purchase. That is why we use clear, simple discriptions that list everything - after all, there is nothing to hide.
No MSG, no artificial colours or flavours - not now, not ever!
Great taste! – Last on our list here but where all of our development starts. We commit to making great tasting snacks that are better for you and better for everyone.