Our vision is to be recognised and respected
as the UK’s leading savoury snack supplier.


In order to get there we believe that we must earn the respect, admiration and love of everyone we work with.

Firstly our consumers, customers and suppliers.

Secondly our colleagues and their families.

Thirdly our communities.

And finally of our parent company, Calbee Inc. and our shareholders.

We know that we have ambitious targets, but we are confident that with the right foundations, which are built upon our values, plus a best-in-class team of colleagues and partners, we can achieve and exceed all that we have set out to do.

We are passionate about making great tasting, innovative savoury snacks that are better for you.

Our long term goals

£65m revenue.

Recognition as one of the UK's best employers.

A ranking as one of the UK’s best savoury snack suppliers.

Admiration for our pioneering innovation in heathier, tasty snacks.

Recognition for making a positive difference to people’s lives in the communities in which we operate.

A leading role in supporting the industry voice on health and wellbeing.